OVERVIEW

For this assignment, I was tasked with creating a responsive landing page. The goal of the page was to promote the new album "Fully Known" by The Grand Collective.

The album cover provided served as the primary inspiration for the website's branding.

LIVE PROTOTYPE

The brand colors and elements of my landing page align with the album cover to ensure a cohesive visual identity. I used the hero image as a background to add depth and incorporated the sheep as accents at key breaking points. For typography, I selected the sans-serif font Avenir for its legibility and versatile weight options, which helped establish a clear visual hierarchy.

To maintain cohesion, I converted all photos to black and white, as their original colors felt overly dominant. I also added noise to the images to match the album cover's textured, grainy aesthetic. Each section balances visual appeal with informative value, targeting college students while fulfilling assignment requirements.

RATIONALE

Let’s Talk.

It all starts with a conversation. I specialize in creating assets for companies looking to establish their presence. This could include web design, content creation, brand identity development, and more. Whatever your vision may be, I’m here to help execute it and bring it to life. I’d love to collaborate with you—feel free to reach out, and let’s start the conversation!

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Artist Identity